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| The Best eCommerce Platform for SMEs |
| Export Portal is the safest and most innovative international marketplace with an aim to support SMEs by providing the online space to international sellers who are eager to expand their business to absolutely new markets. |
| On our platform, users get new eCommerce possibilities that encourage sellers, manufacturers, and buyers to export, import, and network confidently with other businesses from all over the world. |
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| The checklist from Export Portal: What makes an online store seem trustworthy? |
| Trust is the foundation of every successful sale. |
| Gaining customer trust starts with the first impression. Building trust comes with the information you share and the results that back up your claims. |
| Here are four strategies an online store can use to boost customer trust: |
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| Nail the first impression with your homepage |
| We have found that shoppers are more critical of a store’s design and layout on their first visit, regardless of whether they’re looking for an item they’ve never purchased or a product they’re already familiar with. There are essential must-have elements that shoppers seek out when evaluating a homepage: |
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Content should be consistent and polished, with high-quality photography and error-free copy present across the site |
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A layout that is clean and uncluttered |
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Category navigation that is easy to understand and use across all devices |
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| Provide customers with essential information |
| Make product information easy to discover with detailed product pages, accurate search results, and collection pages. The right layout and design elements on your product page will make it easier for customers to determine if each product offers the value they’re looking for. |
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A variety of product photos for each product page |
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Product descriptions organized into distinct sections for readability |
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A product video included on the product page |
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| Share your story and why the company was founded |
| This helps the shopper feel reassured that this is a legitimate business. If you have a mission or value, share your brand story and why the business was created. |
| Shoppers tend to visit the About Us page to learn more about the brand and the people behind the products. An About Us page should answer the two main curiosities that shoppers have. |
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| Show current customer satisfaction |
| Provide customers with the information they need about your brand and products. Shoppers place a high value on the assurance provided by unbiased customer and store reviews—unsurprisingly, they pay close attention to what previous customers have to say. |
| Registering on Export Portal is fast and easy. Discover how secure and easy international online trade can be – get started today! |
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| Check out our blog |
| Learn more about how to leverage B2B marketplaces for brand awareness. |
| Our international team of writers is dedicated to bringing you the most important global trade news through our Blog Page. Click the link to learn more about B2B marketplaces for brand awareness! |
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| Stay in the loop |
| Let's connect on social media. Follow us and stay up to date on all the latest news in international trade! |
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